Baking being a traditional activity, occupies an important place in food processing industry. The manufacturers in India can be differentiated into three broad segments of bread, biscuits and cake.
The concept of Baking has witnessed a wide growth over the past several years with changing consumption patterns, entry of international bakery chains and development of new product variants and flavors which have given impetus to the market growth.
Nowadays, the demand for bakery items is escalating across the globe due to the availability of diversified products which cater to the changing needs and demands of the consumers, such as photo and designer cakes, multi-grain breads, fiber biscuits, eggless cakes, etc.
The e-retailing of bakery products has gained traction in the recent years as it offers enhanced convenience to the consumers. Reports finds that largest segment are the convenience stores which comprises of supermarkets,hypermarkets, independent retailers, artisan bakeries, online and other avenues.
The Industry in India is growing at a rapid pace and has the capability to generate immense business . The growth rates have not been monitored systematically as the unorganised players hold a significant market share. Large bakery chains and cluster formats have proved quite successful in the last 5 years. The revenue in the Bread & Bakery Products segment amounted to US$3024m in 2018 according to survey reports and the market is expected to grow annually by 8.9% (CAGR 2018-2021). Frozen Baking technology has entered the Indian market and this has been widely accepted by the retail food industry and end users.